Increase your impact on LinkedIn
To build awareness, sell a product or service, reach out to recruiters or the right candidates, stay on top of industry news, and find the right contacts: LinkedIn offers its users far more than an online CV. This professional network, with 23 million registered members in France, has 10 million active monthly users. How can you make the most of this social network’s resources? How can you increase your impact on LinkedIn and use it effectively for your personal or professional branding? During this training, participants will discover LinkedIn’s hidden features and learn how to draw inspiration from the best profiles to boost their e-reputation. To do so, they will test the best influence strategies, optimize their personal page, create engaging content, and expand their contact base.
Who it is for
No prerequisites are required to enroll in the training.
Objectives
- Know how to use LinkedIn’s major and hidden features
- Develop your network and your visibility
- Improve your LinkedIn page or profile
- Write engaging content
Program
Session01
Developing an active presence on LinkedIn
Moving from passive...
- Understanding the opportunities offered by the LinkedIn channel
- Identifying the best levers to increase one's knowledge of one (or more) topic(s)
... To being active, even reactive
- Defining one's personal content strategy
- Writing effective posts based on one's profile
- Improving engagement (impressions, likes, comments, shares)
- Interacting with others' content
Session02
Optimizing your profile and standing out
Building your reputation, finding candidates or a job through a powerful message
- Study of Simon Sinek's Golden Circle concept
- Writing an introduction that is convincing and representative of oneself
- Discovering the rules of a good personal LinkedIn profile
- Optimizing your profile page
Expanding your network, seeking talent or leads through good use of the laws of influence
- Presentation of Robert Cialdini's 6 laws of influence
- Experimentation with the principle of submission to authority
- Getting one's contacts to carry out a desired action thanks to consistency in commitment
- Highlighting one's scarcity through one's profile, posts, and actions
- Using reciprocity by treating others as we would like them to treat us
- Connecting with contacts who resemble us
- Using the principle of social proof
Before the course
Theoretical content, text excerpts, and examples of communication messages will be shared with participants to ensure they have a minimum knowledge base. Discussions may also take place with the trainers in order to assess each participant’s context and level.
Assessment
Your learning outcomes are assessed through a practical case, a simulation or a questionnaire. You receive a certificate of completion at the end of the course.
Practical information
For terms and deadlines, contact us at least 15 days before the date you have in mind.
Accessible to people with disabilities: a designated disability coordinator follows up on any adaptation request, to be reported before the course.
Welcome bookletIn the same area
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A course for your team?
Describe your context and what you want to change. We will point you to the right person.