Communicate with impact
To craft a clear and impactful message, it is important to identify your deep motivation, determine your own communication profile (and that of your interlocutors), become aware of the elements that come from you (your words, your tone of voice, your verbal language, etc.), and observe your interlocutors in order to deliver a message tailored to them.

Who it is for
No prerequisites are required to enroll in the training.
Objectives
- Deliver an impactful speech
- Identify your communication profile and that of others
- Adapt your communication to heterogeneous profiles
- Build a clear message and adapt it according to the channel
Program
Session01
Defining a clear message to persuade others
Being inspired and inspiring
- Screening of Simon Sinek's TEDx talk video on the Golden Circles
- Learning the Golden Circles theory
- Individual and group workshops to formalize participants' why, how, what
- Practice of impactful public speaking
Sending a clear message
- Analysis of the information communication process from sender to receiver
- Sharing the successful reception of the message
- Choosing the right communication channels and appropriate interlocutors
Session02
Exchanging with one's counterpart to move the situation forward
Encouraging dialogue
- Discovering the six main modes of thought according to Bono's Six Thinking Hats theory
- Identifying one's own communication profile and that of others
- Introduction to meta-communication during exchanges with one's interlocutors
- Adopting all perspectives to unblock situations
Before the course
Theoretical content, text excerpts, and examples of communication messages will be shared with participants to ensure they have a minimum knowledge base. Discussions may also take place with the trainers in order to assess each participant’s context and level.
Assessment
Your learning outcomes are assessed through a practical case, a simulation or a questionnaire. You receive a certificate of completion at the end of the course.
Practical information
For terms and deadlines, contact us at least 15 days before the date you have in mind.
Accessible to people with disabilities: a designated disability coordinator follows up on any adaptation request, to be reported before the course.
Welcome bookletIn the same area
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Describe your context and what you want to change. We will point you to the right person.